Refractives
2024
Refractives, a high-quality loupes product, had a website that didn’t effectively communicate its innovative features, leading to low engagement and underwhelming sales performance. I was tasked with redesigning the website to better showcase the Refractives product, enhance the user experience, and ultimately drive increased engagement and sales.
Action
I redesigned the landing page with a modern, intuitive layout, highlighting the new and improved Refractives’ key product features. I improved storytelling, navigation, added lifestyle imagery, mobile responsiveness, and product presentation, ensuring a seamless user journey. Additionally, we optimised the site for SEO and load speed, making the product more accessible to potential buyers.
Results
The redesign led to a 40% increase in user engagement and an increased in organic traffic and ranking. The improved website effectively communicated the innovative aspects of the Refractives product, driving stronger customer interest and pre order sales.
